Interview – Jackie Folan-Murphy

Property Stylist – Jackie Folan-Murphy


What do you consider the most rewarding and challenging parts of your job?

For me the most rewarding part of the of the job would definitely be when my client walks in and sees the property for the first time after it’s been styled and say, “I don’t want to sell,” or “the place has never looked so good!”

The most challenging part is sometimes the availability of stock. I always want to give my clients the best results and that includes having the best furniture for their home. Sometimes during the busy periods it’s just not available.


If people were considering becoming a property stylist what advice would you give them?

I would say it’s a great job! It’s competitive, it’s hard work, but it can also be very rewarding. Also if you’re good at what you do the work will follow. Agents who love what you do will use you often. Repeat clients and also referrals are a great way to let you know you’re doing a great job.


What qualifications or experience is required to become a property stylist?

Anyone can become a Property Stylist, there is no course or qualification to become one. But I do believe you need to have a natural ability. It’s not something that is taught but something you know, feel and can visualise.

What path did you take to become a property stylist?

I didn’t know what a Property Stylist was until a real estate agent came through my home and said to me, “You should be a home stager!” I had no idea what that was. So when the agent  left I googled, saw a course was being held in 3 weeks and I was on it. The course was focussed more around running the business and informing us on how the Brisbane market worked. It was a fantastic experience and without having done this course I wouldn’t be here doing something that I love everyday.


What did you want to be when you grew up?

To be honest I wanted to be a mum, but I did always loved interiors.


Were there any other careers you considered pursuing when you left school?

I wanted to do nursing, but things just didn’t happen as intended and I went straight from school to banking.


Is this your first career? Can you see yourself remaining in this line of work forever?

No it wasn’t my first career I’ve tried several different jobs but this is certainly the most rewarding job second to being a mum. I have flexibility, I can work when I want, I don’t report to anyone and I make the decisions regarding every decision relating to the business. I will definitely be remaining in this job as I love what I do.


What are your standard hours?

Mainly 9-5 Monday to Friday and sometimes on a Saturday for those people who work during the week. But truthfully, when you have your own business it’s all the time, particularly when you doing everything yourself.


Is there anything you can tell us about your job that people wouldn’t expect?

I definitely think people underestimate the time taken for every job and just how physically demanding the job is. It’s not just a case of fluffing a few cushions, it’s way more involved. From coming up with the concept and plan of what you will do in every room of a home, then for the big jobs it’s spending an entire day in the warehouse selecting every piece of furniture, artwork, linen and accessory for the home. You then Install the property and you can do anywhere up to 20,000 steps on a job. I certainly enjoy a wine after those days – well earnt I say!